Driving growth with real-time dashboards for SMEs

Challenge

In Kosovo, businesses—particularly SMEs in the manufacturing sector, struggle to make informed decisions due to fragmented, outdated, and inaccessible data. Without reliable market intelligence, they face inefficiencies, limited competitiveness, and missed opportunities for export growth.

Innovative solution

Data4X addresses this challenge by transforming dispersed public and private data into actionable insights, helping companies and institutions make data-driven decisions through localized, AI-powered analytics and interactive dashboards.
The company has developed Kosovo’s first AI-powered market intelligence platform that consolidates public, private, and financial datasets into a single, user-friendly dashboard. The platform provides real-time analytics, sectoral forecasting, and business insights tailored to SMEs—especially manufacturers—who lack access to costly international tools. By integrating local data sources and applying machine learning for predictive analysis, Data4X enables companies to identify new market opportunities, optimise supply chains, and make evidence-based decisions, bridging Kosovo’s critical data gap and fostering a more competitive, digital economy.

Impact

• 95 new jobs created in client SMEs through improved use of data and business insights
• Use of Data4X analytics tools by 10 new export-oriented client companies
• Increase of the average digital maturity of SMEs from 1.5 (non-existent) to 3.5 (strong developing stage) for 40 companies and institutions accessing Data4X dashboards and tools
• Use of Data4X data insights and analytics by 400 end-users (staff and professionals)
• Generation of 20 automated sector studies through the platform
• 80% of customer retention rate
• 11 professional trainings delivered to SMEs, NGOs, and students in business analytics
• Training of 40 staff and client representatives on data protection, ethics, and workplace safety

Photo credit ©Data4X