LuxAid Demonstration Fund

Expanding recycling services in underserved areas, to drive a cleaner future

Enterprise

Natyra Sh.P.K.

Presentation of the enterprise

Founded in 2014, Natyra Sh.P.K is a private waste collection and recycling logistics company based in Podujeva, Kosovo.

Amount of co-financing

EUR 200,000

Kosovo
2025
Ongoing

Challenge

Kosovo’s waste recycling infrastructure remains critically underdeveloped, with a national recycling rate of only 2–3%. In Podujeva and parts of Prishtina—especially the industrial zones—public waste operators generally do not provide categorised waste collection for businesses or remote residential areas. This has led to vast volumes of recyclable materials being dumped, rather than reintegrated into the circular economy.

Innovative solution

The project introduces a business model efficiency upgrade by replacing semi-manual systems with semi-automated machinery to press, sort, and store recyclable materials. Natyra operates as an upstream logistics provider, preparing recyclable paper, cardboard, and plastic (PET, nylon, detergent bottles) for downstream recyclers and exporters. It also expands service delivery into underserved industrial zones where municipal waste companies are absent, enabling access to recycling services for hundreds of new businesses.

Impact

4,500 new people with access to recycling services
67,750 kg additional recyclable paper collected per month
16,500 kg additional recyclable plastic collected per month
299.8 tons of additional CO₂ avoided per year
8 new direct jobs created (including 1 woman and 3 persons from minorities)
16 new indirect jobs created

Targeted Sustainable Development Goals

24 new jobs are created, including 3 for minorities, improving livelihoods and providing income opportunities in underserved communities.
8 direct and 16 indirect jobs are created, company revenue is increased, and 3 new formal partnerships are signed, supporting green growth and local employment.
4,500 people access recycling services and 3 community events are organised to raise awareness on waste separation and cleaner neighborhoods.
Over 84,000 kg of recyclable materials are collected each month and diverted from landfills, promoting circular economy practices and efficient resource use.
The emission of 458.2 tons of CO₂ is avoided each year through increased recycling and reduced landfill use, contributing to climate mitigation efforts.